Trade Card for Joshua Hoyle's Shoe Store

This trade card advertises Joshua Hoyle's Shoe Store in Olneyville, Rhode Island. The front of the card features a portrait of Bertha Pappenheim, an Austrian-Jewish feminist and social pioneer, alongside an advertisement for the store. [Bertha Pappenheim (February 27, 1859 – May 28, 1936) was an Austrian-Jewish feminist, a social pioneer, and the founder of the Jewish Women's Association (Jüdischer Frauenbund). Under the pseudonym Anna O., she was also one of Josef Breuer's best documented patients because of Freud's writing on Breuer's case.] It is unusual for a trade card to feature a prominent figure like Bertha Pappenheim. This suggests that the card may be a stock card, meaning it was available to be customized for different businesses.

Associated People/Businesses

• Hoyle, Joshua
• Pappenheim, Bertha, 1859-1936
• Pappenheim, Bertha

Geography

• Olneyville

Subjects

• Shoe industry
• Advertising cards
• Jewish merchants
• Feminism

Physical Location

Arc.MS.56, Box 1, Folder 98