Trade Card - H. Roman & Co., San Francisco, California, September 1886

This item is a folded trade card for H. Roman & Co., advertising the opening of their new business, The Model Clothing House, located at 101 & 103 Montgomery Street, corner of Sutter Street, San Francisco, California, in September 1886. The advertisement announces a large and varied stock of men's, youths', boys', and children's clothing, as well as a complete assortment of furnishing goods including underwear, shirts, neckties, and hats. H. Roman & Co. emphasizes their "ONE PRICE PRINCIPLE" with prices marked in plain figures, and a commitment to offering "BETTER CLOTHING AT LOWER PRICES" with a motto of "THE BEST POSSIBLE GOODS, For the Least Possible Prices." The card features two ornate lithographic illustrations: one side depicts irises and cattails surrounding a framed scene of a pond with a house in the background; the other side shows dandelions with a framed scene of a rural road and a house. The interior text is presented in various elegant serif and script fonts typical of the late 19th century.

Associated People/Businesses

• H. Roman
• Roman, H.

Geography

No geographic information available.

Subjects

• Clothing
• Retail trade
• Advertisement
• 19th Century
• San Francisco (California)
• Mercantile
• Trade cards
• Furnishing goods
• Hats
• Underwear
• Shirts
• Neckties
• Irises
• Dandelions
• Rural scenes
• Landscape
• Lithography
• Victorian Era

Physical Location

Arc.MS.56, Box 23, Folder 9