Trade Card: J. A. Joel & Co., Military and Society Goods, New York City

This trade card advertises J. A. Joel & Co., purveyors of military and society goods. The front of the card displays a full advertisement detailing their offerings, including uniforms, swords, equipment, cords, tassels, and badges. The address is clearly listed as 88 Nassau St., one door from the corner of Fulton St., New York. The back of the card features a depiction of the Battle of Gettysburg. The image is likely a wood engraving or lithograph, common printing techniques for trade cards of the period. The style and details suggest it was created sometime in the late 19th century.

Associated People/Businesses

• J. A. Joel & Co.
• JOEL, J. A. & CO.

Geography

• New York City

Subjects

• Military uniforms
• Swords
• Clothing trade
• Advertising cards

Physical Location

Arc.MS.56, Volume 18, Page 12