Trade Card: Liberman & Berkson, "The Fair," Dry Goods, Lincoln, Nebraska

This oversized trade card advertises "The Fair," a dry goods store owned by Liberman & Berkson, located at 933 "O" Street in Lincoln, Nebraska. The front of the card [Image URL: https://iiif-images.library.upenn.edu/iiif/2/303bea94-352c-483f-96a9-233e552ecb1b%2Faccess/full/!600,600/0/default.jpg] (likely) shows a depiction of the store or its merchandise, although details are difficult to discern from the provided thumbnail. The back of the card [Image URL: https://iiif-images.library.upenn.edu/iiif/2/afb631f1-45c2-494f-b706-14dc1dcc8d85%2Faccess/full/!600,600/0/default.jpg] confirms the store's name and address. The card measures approximately 7 1/2" x 5 1/2", larger than most trade cards of the period. The card is described as being in very good condition.

Associated People/Businesses

• Liberman & Berkson
• Liberman / Berkson

Geography

• Lincoln

Subjects

• Advertising cards
• Advertising
• Department stores
• Dry Goods

Physical Location

Arc.MS.56, Box 3, Folder 9