Trade Card: Misfit Parlors, Custom-Made Clothing, Brooklyn, NY

This trade card advertises the Misfit Parlors, a clothing store in Brooklyn, New York. The front of the card depicts a romantic scene of two figures—likely a man and a woman—underneath a parasol. The illustration is likely meant to evoke a sense of elegance and sophistication, potentially contrasting with the concept of 'misfit' clothing. The back of the card contains text explaining the business model: "What are Misfits? They are the custom made clothing of merchant tailors left on their hands for one reason or another; these we buy in large or small quantities for the ready cash." The card also provides the address: Corner of Fulton & Elm Place, Brooklyn, NY, and business hours: open from 7 am to 9:30 pm. [According to additional research, George and Isidor H. Sultzback owned the Misfit Parlors through the Sultzback Clothing Company. In the Victorian era, 'misfits' referred to custom-made clothing rejected by clients due to fit or specifications, which were then resold at a lower price.]

Associated People/Businesses

• Misfit Parlors
• Sultzback, George / Sultzback, Isidor H.

Geography

• Brooklyn

Subjects

• Clothing trade
• Jewish merchants
• Advertising cards
• Advertising cards

Physical Location

Arc.MS.56, Box 1, Folder 153