Trade Card: Nathan's Shoe Establishment, New York City

This trade card advertises Nathan's Shoe Establishment, located at 221 Sixth Avenue between 14th and 15th Streets in New York City. The front of the card (Image 1) depicts a caricature of a Black minstrel, labeled as "Card No. 58." The illustration is a visual representation of the racist minstrelsy that was prevalent in American entertainment at the time. The back of the card (Image 2) provides additional information: "Headquarters for the Patent Ankle-Supporting Shoes; Ankle Supporting Shoe Company 44 Warren Street, NYC." The back also indicates the card number, 58. The imagery and subject matter reflect the social and cultural norms of the late 19th century. The back of the card is not blank.

Associated People/Businesses

• Nathan's Shoe Establishment
• NATHAN, B.

Geography

• New York City

Subjects

• Clothing trade
• Shoe industry
• Advertising cards
• Caricatures and cartoons
• Racism

Physical Location

Arc.MS.56, Volume 21, Page 24