Trade Card: Perlmutter Hatter, Jersey City, New Jersey

This trade card advertises Perlmutter Hatter, described on the back as the largest hat store in New Jersey. The front of the card depicts a whimsical scene, possibly outside a shop: children are playing around a tent-like structure; one child holds bellows, another carries pails of water. The image is stylized and colorful. The business name and address (62 Newark Ave., Jersey City) are prominently displayed, likely printed on the side of the tent-like structure. The back of the card features text in multiple fonts, advertising the store. The word "nobby," meaning fashionable, is frequently used.

Associated People/Businesses

• Perlmutter (Firm)
• Perlmutter

Geography

• Jersey City

Subjects

• Hats
• Millinery
• Clothing trade
• Advertising cards

Physical Location

Arc.MS.56, Box 3, Folder 10