Trade Card: Stern Brothers, Department Store, New York City

This is a double-sided trade card for Stern Brothers, a prominent New York City department store. The front of the card is shaped like a stocking and poses the question, "What shall we put in the children's stockings? See inside." The inside (shown in the second image) unfolds to reveal a full advertisement for a wide variety of goods, including items for girls and notions for men. The back of the card lists the store's address: 32, 34, 36 West 23rd Street. The card is predominantly red and features an array of smaller illustrations of the various items advertised.

Associated People/Businesses

• Stern Brothers
• STERN BROTHERS

Geography

• New York City

Subjects

• Department stores
• Clothing trade
• Advertising cards
• Dry Goods

Physical Location

Arc.MS.56, Volume 23, Page 2