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Subject: Centennial Exhibition

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Trade card - Edwin C. Burt, New YorkTrade card - Edwin C. Burt, New York

This trade card advertises Edwin C. Burt's Fine Shoes. The front features a colorful illustration in a Rococo or Colonial style, depicting a powdered-wigged boy in a blue and gold coat tipping his hat to a girl in a frilly red and yellow dress. A small sign held by the boy reads "Edwin C. Burt Fine Shoes". The verso provides business information for Edwin C. Burt of New York, centered within an ornate design showcasing medals awarded at international exhibitions including Paris (1867, 1878), Vienna (1873), and the Centennial Exhibition in Philadelphia (1876). It also identifies L. Witkowski at 376 Lawrence St., Denver, CO, as an agent for Edwin C. Burt's goods. A "Caution" notice states that genuine Edwin C. Burt goods have the name stamped on the lining and sole of each shoe. The card is typical of Victorian-era advertising with its decorative design and emphasis on awards and brand authenticity. 3.