Subject: Columbus, Nebraska

This trade card advertises Maurice A. Mayer, "The Globe" Clothier, located on Thirteenth Street opposite the Thurston Hotel. The business sold clothing, hats, and furnishing goods, promoting a policy of "Strictly ONE PRICE, and that THE LOWEST." The front of the card features a vibrant color illustration titled "The Return from the Insect Fair," depicting a beetle and a butterfly pulling a large beet on wheels, with ants and a flag reading "FIRST PRIZE BEET." The illustration is typical of whimsical advertising imagery of the late 19th century, while the reverse uses distinct, period-appropriate typography to convey business details. 3.

This trade card advertises Maurice A. Mayer, "The Globe" Clothier, located on Thirteenth Street opposite the Thurston Hotel. The card promotes the purchase of clothing, hats, and furnishing goods, emphasizing a "STRICTLY ONE PRICE, and that THE LOWEST." The front of the card features a vibrant color lithograph depicting a whimsical scene titled "The Return from the Insect Fair." It shows a large, "FIRST PRIZE CABBAGE" on wheels being pulled by a grasshopper and pushed by various butterflies and insects, set against a background of fields. The card also features ornate Victorian-style lettering for the main product categories on the reverse side. **3.

This trade card advertises Maurice A. Mayer, "The Globe" Clothier, located on Thirteenth Street, opposite the Thurston Hotel. The card promotes the sale of clothing, hats, and furnishing goods, emphasizing a "Strictly ONE PRICE, and that THE LOWEST." The front of the card features a color lithograph illustration titled "The Return from the Insect Fair," depicting a large potato on wheels, pulled by two ladybugs, with a bee as a driver and three ants riding on the potato. A small banner on the potato reads "FIRST PRIZE POTATO." The design reflects the whimsical and decorative styles common in late 19th-century advertising. **3.