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Subject: Fall fashions

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Trade Card - Stern & Sonneborn, Paterson, N. J., undatedTrade Card - Stern & Sonneborn, Paterson, N. J., undated

A decorative trade card for Stern & Sonneborn, a clothing business in Paterson, N. J. The front features a colorful illustration of a young girl with curly hair and a red headband, enclosed in an ornate circular border, surrounded by a bouquet of red and yellow pansies tied with a blue ribbon. The business name and address, "217 & 219 Main St., PATERSON, N. J.," are printed below. The reverse side is an advertisement announcing a "FALL OPENING!" with a "Great assortment of the Latest Styles in Men's, Youth's, Boys' & Children's CLOTHING" and a "new stock of FALL AND WINTER OVERCOATS." It also states that Stern & Sonneborn are "Successors to CHARLES FEDER." The card exhibits visual features typical of late 19th-century advertising, including a colorful lithographic image and detailed text. 3.