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Subject: Neckties

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Trade Card - H. Roman & Co., San Francisco, California, September 1886Trade Card - H. Roman & Co., San Francisco, California, September 1886

This item is a folded trade card for H. Roman & Co., advertising the opening of their new business, The Model Clothing House, located at 101 & 103 Montgomery Street, corner of Sutter Street, San Francisco, California, in September 1886. The advertisement announces a large and varied stock of men's, youths', boys', and children's clothing, as well as a complete assortment of furnishing goods including underwear, shirts, neckties, and hats. H. Roman & Co. emphasizes their "ONE PRICE PRINCIPLE" with prices marked in plain figures, and a commitment to offering "BETTER CLOTHING AT LOWER PRICES" with a motto of "THE BEST POSSIBLE GOODS, For the Least Possible Prices." The card features two ornate lithographic illustrations: one side depicts irises and cattails surrounding a framed scene of a pond with a house in the background; the other side shows dandelions with a framed scene of a rural road and a house. The interior text is presented in various elegant serif and script fonts typical of the late 19th century.