Subject: Jersey City (N.J.)

This trade card advertises Max Stadler & Co., a clothing store with locations in Jersey City, New Jersey and New York City. The front of the card features a woman with a bright red umbrella standing on a beach shore. The ocean, a lighthouse, and a sailboat are depicted in the background. The illustration is a stylized depiction of a seaside scene. On the back of the card, there is a full advertisement with the name of the store and multiple locations, including a listing for 565-567 Broadway, 619-621 Eighth Ave in New York, and 43-44 Newark Avenue in Jersey City.

This trade card advertises Max Stadler & Co., clothiers, located at 565 & 567 Broadway, corner of Prince Street, Jersey City, New Jersey. The front of the card features a caricature depicting two Black men in a horse-drawn cart that appears to be on the verge of tipping over. The scene is titled "The Home Stretch." The illustration style is suggestive of late 19th-century graphic design. The back of the card is fully covered with an advertisement. [While the image is humorous, it is important to acknowledge that its depiction of Black people is rooted in racist stereotypes common during that era.].

This trade card advertises Max Stadler & Co., clothiers with locations in Jersey City, New Jersey, and New York City. The front of the card features a comical illustration with text that reads, “I’m Wanted....It’s About Time.” The illustration's style suggests a humorous approach to advertising, likely aimed at a broad audience. The back of the card is a full advertisement listing multiple addresses in Jersey City and New York: 565.567 Broadway cor. Prince; 619.621 8th Ave. cor. 40th; 42 & 44 Newark Ave., Jersey City, New Jersey.

This trade card advertises Max Stadler & Co., clothiers with multiple locations in New York and New Jersey. The front of the card features a comical illustration titled "They Rang Him Up the Wrong Number." The drawing shows a humorous scene likely related to ordering clothing or communication. The back of the card features a full advertisement with the business's multiple addresses: 565, 567 Broadway cor. Prince; 619, 621 8th Ave. cor. 40th (New York City); and 42 & 44 Newark Ave., Jersey City, New Jersey.

Trade card depicting a man and woman in a horse-drawn cart, peacocks on grass, advertising "Fine Shoes" at 597 Palisade Avenue, corner of Congress Street. The card is dated January 1, 1882, and is part of the Manuscript Collection 1410. The imagery suggests a prosperous and fashionable clientele.

This trade card advertises Perlmutter Hatter, described on the back as the largest hat store in New Jersey. The front of the card depicts a whimsical scene, possibly outside a shop: children are playing around a tent-like structure; one child holds bellows, another carries pails of water. The image is stylized and colorful. The business name and address (62 Newark Ave., Jersey City) are prominently displayed, likely printed on the side of the tent-like structure. The back of the card features text in multiple fonts, advertising the store. The word "nobby," meaning fashionable, is frequently used.